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When you search on example com for url https://example.com on google, sitelinks are displayed.
On the other hand, I would like to set the site link to be displayed when searching with Ray and google in Katakana.

How should I describe it in sitemap.xml?
Also, what should I do with the Search console?
Assume that the current settings are as follows.

<? xml version = "1.0 ″ encoding =" UTF-8 ″?>
<Urlset xmlns = "http://www.sitemaps.org/schemas/sitemap/0.9 ″>
<Url>
<Loc>http://www.example.com/</loc>
<Lastmod>2005-01-01</lastmod>
<Changefreq>monthly</changefreq>
<Priority>0.8</priority>
</Url>
</Urlset>

I have tried various things, but can you tell me because I am not sure?

  • Answer # 1

    To search and display the site, as described by "yukihisa", this is not the case with "sitemap.xml".

    * For example, if you search for "ray", there will be about 120 million matches. However, it is a story recognized by Google and the page related to "Ray", and if it is not recognized, it will be out of range (not displayed).

    This is the "high-ranking search by target keyword" that almost all website operators think, and it ’s the "SEO" field to make the search high-ranking. There is.

    If you do it yourself, the cost is minimal but it takes time. Asking a contractor costs "cost" and does not necessarily have a result.